In collaboration with Dr Bruce Carnie at University of Leeds, we have been involved in a project with the National Coppice Federation to explore new packaging and brand concepts. As an organisation that has traditional values embedded in its DNA, the students will help to develop brand and marketing concepts.
The Collaborative Marketing & Promotion module offers students the opportunity to put marketing into practice through a team-driven business venture. Working as a simulated consultancy, fifteen final year students negotiate with representatives from the National Coppice Federation the scope of the project and key client requirements.
As part of the scoping and early stages of the project, Prof Martyn Evans presented an overview of the Design Routes project giving insight into the potential for reflecting traditional values in a contemporary context. We will keep you up to date on the project over the coming months.