Emotion in Chinese typography

Dr Dian Li, University of Leeds

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Research on typography has been dominated by “Latin typography”. Chinese, as a “Non-Latin” language, is the most widely spoken first language of humankind. However, the study of its typography has been neglected for a long time. Some Chinese graphic designers borrow ideas from Latin typography and apply these directly into their own design practice using Chinese types. More designers are using Chinese types intuitively with insufficient understanding. Dian is exploring the relationship between Chinese typography and emotional response in order to revitalise this important aspect of Chinese culture.

To find out more about Dian’s research click here