About DesignRoutes

Discover Your Inner Cowboy:

What we’re All About at DesignRoutes

Like many other parts of fashion culture, country/western garb runs the gamut from chic and sophisticated to casual yet fetching. For the fashion experts at DesignRoutes, it’s all about keeping you updated about the very latest in country/western styles, delivered in a blog format that’s easy to read, enjoy and absorb.

We keep you abreast of the most fashionable statements coming off the streets of Santa Fe to the biggest city galas, showcasing premier designer apparel, accessories, and jewelry for the best-dressed women and men in town. Want to look head-turning from your hat to your boots? You’ve come to the right site.

Delicate suede, embroidery, silk, and beading are only a few of the fine details that encompass one-of-a-kind country/western clothing, while exquisite, handcrafted jewelry from some of the best southwestern designers complement any wardrobe. For the ladies looking to make a statement of the “wild west” type, it’s all about the western-esque tops, tees, shirts, skirts, dresses, leggings, jeans, jackets and vests – to say nothing about the myriad of cowgirl boots and accessories out there.

For the western-oriented gentlemen, only the best will do, and DesignRoutes ensures to showcase the classic, casual, and authentic western wear that catches all the cowgirls’ attention. Additionally, we highlight premier western designer collections that include both traditional and sophisticated southwestern styling for the guys – from the ranch to the office to the golf course. Hand-tailored menswear lines made exclusively for certain brands is also an area we boast expertise in, always keeping gentlemen up to date on vintage and contemporary western designs when they want to express their “inner cowboy.”

Our blogs are also chock-full of posts about the materials that are hot in the moment – from velvet to sheer cotton – as well as topics focusing on specific styles like end-of-summer maxi shorts, vintage western dresses and related accessories such as statement pieces, steer prints and more.

The bright colors, crazy prints, sequins, embroidery, wild hats, high-waisted jeans, a plethora of fringe, the prerequisite bell-bottoms and much more are elements that frequently appear on the rodeo and western scene, and DesignRoutes is proud to cast a white-hot spotlight on all of it. Indeed, the girls from back in the day donned sequins and fringes quite frequently, and looking at today’s outfits, not much has changed – sure, we have gone through different phases and drastically varying ways of styling through the decades, yet many pieces have come back around to be deemed “in fashion.”

We welcome you to the DesignRoutes experience and hope you enjoy reading the posts as much as we enjoy writing them!